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WHAT YOU'RE SELLING

GHOSTPORT — THE PRIVACY ROUTER

GhostPort is a plug-and-play Raspberry Pi 5 privacy router. Customers connect it to their existing router and every device on their network gets:

Network-wide ad blocking via Pi-hole (no apps to install, works on every device)
4 security modes — from ISP passthrough to full VPN + DNS lockdown
Family Shield — parental controls with per-device DNS + IP blocking
Zero-config setup — power on, scan QR, enter license key, done
OTA updates — automatic firmware updates, no maintenance required
Web dashboard at ghostport.local:4200 — no app download needed

WHY THIS MATTERS — THE DATA

Share these with your audience. Every claim is backed by government reports, academic research, or major publications.

YOUR ISP IS SELLING YOUR DATA

The FTC published a landmark report examining the data practices of six major ISPs (AT&T, Verizon, Comcast, T-Mobile, CenturyLink, Google Fiber). Key findings:

• ISPs collect browsing history, app usage, location data, and demographic information at scale
• Data is used to build detailed advertising profiles — even when customers pay for service
• Several ISPs failed to honor opt-out requests or made them deliberately difficult

FTC: “A Look At What ISPs Know About You” (2021)

GOOGLE TRACKS YOU ON 75% OF THE WEB

Princeton researchers crawled the top 1 million websites and found:

Google trackers present on 75%+ of all websites measured
• Facebook trackers on 25%+ of sites
• The average website loads 6–10 third-party trackers
• Many trackers use fingerprinting techniques that survive cookie deletion

Princeton Web Census: “Online Tracking: A 1-Million-Site Measurement and Analysis”

YOUR SMART TV IS WATCHING YOU

Princeton’s IoT research lab studied smart home devices and found:

• Smart TVs, speakers, and cameras send data to advertising domains even when idle
• Many devices transmit unencrypted data including viewing habits and voice recordings
• ACR (Automatic Content Recognition) on smart TVs tracks everything displayed on screen
• Network-level blocking (like Pi-hole) is the only way to stop this without returning the device

Princeton IoT Inspector Project

DNS = YOUR ENTIRE BROWSING HISTORY

Every website you visit starts with a DNS query. Without encryption:

• Your ISP sees every domain you visit, even in “private browsing” mode
• The IETF documented this as a fundamental privacy gap in RFC 7626
• GhostPort encrypts all DNS via DNS-over-HTTPS (DoH) and can route through a WireGuard tunnel

IETF RFC 7626: “DNS Privacy Considerations”

CHILDREN ARE THE MOST EXPOSED

The FTC has levied hundreds of millions in fines against companies violating children’s privacy:

YouTube: $170M (2019) for collecting children’s data without parental consent
Epic Games (Fortnite): $275M (2022) for COPPA violations
TikTok: $5.7M (2019) for tracking children under 13
• Kids’ tablets and apps routinely send data to dozens of third-party trackers

GhostPort’s Family Shield blocks entire categories (social media, gaming, adult content) per device at the network level — no app can bypass it.

FTC COPPA Enforcement Actions

DATA BROKERS KNOW EVERYTHING

The FTC found the data broker industry holds profiles on virtually every American consumer:

• One broker held 3,000 data segments per person
• Categories include health conditions, political affiliation, financial status, and “expectant parent”
• This data is assembled from browsing history, app usage, and DNS queries — exactly what ISPs sell

FTC: “Data Brokers: A Call for Transparency”

NETWORK-LEVEL BLOCKING WORKS

Pi-hole (the technology inside GhostPort) is the most widely deployed network-level ad blocker:

• Typical installs block 15–30% of all DNS queries on a home network
• Over 47,000 stars on GitHub and millions of installations worldwide
• Blocks ads on devices that can’t run ad blockers — smart TVs, IoT devices, game consoles, baby monitors
• Works for every device on the network simultaneously with zero per-device setup

Pi-hole on GitHubEFF: “Who Has Your Back”

PRODUCT SCREENSHOTS

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GhostPort Dashboard
COMMAND DECK — LIVE STATUS
GhostPort Arsenal
SECURITY ARSENAL
GhostPort Family Shield
FAMILY SHIELD
GhostPort Login
SECURE LOGIN

MARKETING MATERIALS

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TWITTER / X

Your ISP is selling your browsing data. Your smart TV is phoning home. Your kids' tablets are leaking DNS queries. GhostPort fixes all of it — one box, zero config. I just got mine. [YOUR LINK]
I replaced my entire home network security stack with a single Raspberry Pi. GhostPort blocks ads network-wide, encrypts DNS, and has parental controls that actually work. No subscriptions, no cloud dependency. [YOUR LINK]
Network-wide ad blocking. 4 security modes. Parental controls. OTA updates. One box. GhostPort is what your router should have been. [YOUR LINK]

INSTAGRAM / THREADS

Finally got my GhostPort privacy router set up. This tiny box sits between my modem and router and blocks ads on EVERY device — phones, TVs, tablets, everything. No apps needed. The Family Shield feature lets me control exactly what my kids can access by device. If you care about privacy at home, check the link in my bio. [YOUR LINK]

YOUTUBE / LONG-FORM

GhostPort is a privacy router built on Raspberry Pi 5. It sits between your modem and router, and every device on your network gets ad blocking, DNS encryption, and 4 security modes ranging from basic passthrough to full VPN + locked DNS. There's a web dashboard you access from any browser — no app needed. It has parental controls called Family Shield that let you block categories (social media, gaming, adult content) per device. And it updates itself over the air so you never have to touch it after setup. Link in the description if you want to check it out. [YOUR LINK]

NEWSLETTER / EMAIL BLAST

Subject: The privacy upgrade your home network needs I've been testing GhostPort — a plug-and-play privacy router built on Raspberry Pi 5. Here's what it does: • Blocks ads and trackers on every device (no apps needed) • Encrypts all DNS queries so your ISP can't see what you browse • 4 security modes from basic to full VPN lockdown • Parental controls that work at the network level • Web dashboard accessible from any browser • Automatic firmware updates Setup took about 2 minutes. Power on, connect to WiFi, enter the license key, done. If you've been meaning to improve your home network privacy but didn't want to configure a Pi-hole yourself — this is it, pre-configured and ready to go. Check it out here: [YOUR LINK]

KEY SELLING POINTS

  • No subscription — one-time purchase, no monthly fees
  • Works with any router — plugs in between modem and existing router
  • Every device protected — phones, TVs, tablets, IoT — no per-device setup
  • 2-minute setup — power on, connect WiFi, enter license key
  • Built on open source — Pi-hole, WireGuard, nftables — no black boxes
  • Parental controls — block categories per device (social media, gaming, adult)
  • Self-updating — OTA firmware updates, zero maintenance
  • Physical reset button — forgot password? 10-second hold resets it

OBJECTION HANDLING

“I can just set up Pi-hole myself”
You absolutely can. GhostPort is for people who want it done in 2 minutes, with 4 security modes, parental controls, a polished dashboard, and automatic updates — without touching a terminal.

“Why not just use a VPN?”
A VPN encrypts your tunnel but doesn't block ads, doesn't filter DNS, and doesn't give you per-device parental controls. GhostPort does all of that AND can route through a VPN in DoubleHop mode.

“Is it hard to set up?”
Power on. Connect to the GhostPort WiFi. Open the browser. Enter your license key. That's it. Under 2 minutes.

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MARKETING MATERIALS

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